LUX proprietary designs include modern LED lighting for homes, hospitality, and commercial sectors. Rather than offer hundreds of lights with relatively low-end materials and spotty functionality, the LUX brand chooses each product carefully with a focus on the highest quality understated modern designs and streamlined, yet versatile functionality. LUX task and desk lights were popular prior to the work and school-from-home shift but have become even more valuable to customers as Americans have had to spend more tasking from home. Additional products in the LUX direct-to-consumer lineup include LED floor lamps with touch activation, along with a select collection of modern wall, ceiling, and pendant lights. LUX offers free standard shipping in the contiguous USA and has deployed a diligent customer service team, many of whom are often gushed about by customers in the 99% positive product reviews.